Creating a Literate Nation by Leveraging the Power of the Family

Reply to comment

New PSA campaign encourages high school dropouts to pursue their GED

Check out this recent e-mail announcement from NCFL partner, Dollar General Literacy Foundation, and the Ad Council. We are proud and excited to be involved with this project!

Dollar General Literacy Foundation and the Ad Council are proud to partner on a national public service advertising (PSA) campaign that aims to help high school dropouts get started on the road to their GED® Diploma.

These young adults know they need to get their GED Diploma but need to be reminded they can do it. The multi-media campaign is scheduled to launch in July 2010 and all materials will be available in English and Spanish. View the TV PSA.

All PSAs will feature a toll free number 877-38-YOURGED and a new website www.yourged.org, where people can find free referrals to local GED programs and information on the GED Diploma process. The program referrals come from a new comprehensive database developed in collaboration with National Center for Family Literacy and ProLiteracy.

We encourage you to extend the reach of the campaign through your communications. For Frequently Asked Questions about the campaign materials and usage, please refer to this document. For more information on the referral database, please visit www.nationalliteracydirectory.org.

Thanks in advance for your support!

The Dollar General Literacy Foundation and The Ad Council

GED® is a registered trademark of the American Council on Education® and may not be used or reproduced without express written permission of the American Council on Education.

Reply

CAPTCHA
This question is for testing whether you are a human visitor and to prevent automated spam submissions.
Image CAPTCHA
Enter the characters (without spaces) shown in the image.